There’s a widespread myth among people who don’t really know the audiovisual industry: that we spend our days just posing for photos or partying at events we “make up.” The moment you actually step into this world, you realize nothing could be further from the truth. Markets are not superficial vanity fairs or mere showcases of finished work — they are spaces for execution, strategy, and building real relationships.
That reality means that before you pack your business cards or badges, you need to prepare mentally, set clear goals, and show up with the right mindset. To help you make the most of it, here are 5 practical tips to truly capitalize on your next market:
1. Draw your own roadmap
Don’t go just to “see what happens.”
Research the market: its sections, participants, and the spaces where you can move. What kind of content are they looking for? Does your project fit? Who do you need to approach?
Define exactly who you need to talk to and why.
2. Don’t pitch ideas. Present finished proposals
The person sitting across from you should see vision, not just enthusiasm.
A good idea alone isn’t enough.
You need structure, a solid pitch, ready-to-go materials, and clear information. Don’t wait until the meeting to figure out how to tell your story — come prepared, but stay open to dialogue.
3. Be crystal clear about your goal (and say it out loud)
Are you looking for co-producers? Distribution? A strategic partner? To test your concept? Any goal is valid… as long as you know it from day one. That way you speak with purpose and don’t end up “selling” to the first person who says they like what you do
4. Your reputation doesn’t travel with you — it’s built right there
How you show up, listen, follow up, and communicate matters as much as your pitch.
Being clear, keeping your word, sending the promised info, or arriving on time to a meeting says more than any brochure ever could.
Professionalism shows in the small details too.
5.Not everything gets signed there. But everything can start there
The most valuable outcomes of a market usually happen afterward. That’s why organization and follow-up are everything. A “I loved your project” without a follow-up email is worthless. Make sure your market doesn’t end when the event does.
A market is only as valuable as the work you put in before and after. And if you’re not traveling yet but have a project with real vision, we can be that bridge for you.
At Studio AYMAC we drive ideas forward with strong storytelling, strategy, and genuine potential to go far.
Ready to take your project to the next level?
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