AI DIDN’T MAKE CREATIVITY LESS VALUABLE: It Made Judgment More Valuable
For the past two years, the film and television industry has spent a lot of energy arguing over whether artificial intelligence will replace creative professionals. It’s a tired question by now. It’s been answered a thousand different ways, almost always...
THE 7 QUESTIONS EVERY AUDIOVISUAL PROJECT SHOULD ANSWER BEFORE IT GROWS
Intellectual property doesn’t begin when a film premieres. It begins much earlier, in the decisions made during development. There are conversations that nearly every audiovisual project chooses to put off during development. Not because they aren’t...
THE PART OF FILMMAKING NO ONE EXPLAINS TO NEW DIRECTORS
There is a persistent misconception in almost every conversation about cinema: the belief that a film begins when someone has a good story. It doesn’t begin there. A film begins when someone manages to hold a structure together long enough for that story to...
BEFORE THE CAMERAS ROLL: What No One Tells You About the True Responsibility of Producing
A producer who starts shooting without a safety plan isn’t “optimizing resources.” They are gambling—with both finances and human lives—on a scale that often exceeds their ability to recover. There is a side of production that is frequently...
Comentarios recientes